About

b. 1986, HK.

Senior Producer | Lego Builder | Adventurer

Hi! I’m Dena.

I’m passionate about producing and being in the mix with creatives & brand teams from kickoff to final delivery. Whether I’m problem-solving behind the scenes, or managing a complex campaign, I thrive on bringing ideas to life.

Art production taught me the power of visual communication and led me to a career that includes OOH and experiential media. The campaigns I've produced use OOH as more than advertising. They created shareable moments that drove earned media, social engagement, and audience interaction far beyond the physical installation.  

From budgets and timelines to color accuracy and motion delivery, I oversee the production process end to end. My work includes global 360° campaigns, localization programs, and Emmy FYC projects across print and motion.

A big believer in working with intention & embracing innovation. Using new tech and AI tools to work smarter, streamline processes and give creative teams & our production partners more room to focus on what they do best: creating meaningful, memorable experiences.

CLIENTS :

Disney, Directv, Gatorade, The Grammys, Jack in the Box, Adidas, Tiffany & Co.

At Warner Bros spearheaded Emmy FYC, PR & ad production efforts for Ellen, TMZ, Friends, Pretty Little Liars, The Vampire Diaries, & The Big Bang Theory